What is SEO?
SEO is a fundamental part of search engine marketing (SEM). It requires constant updating and continuous attention of the website content for solid, long-term effective results. 'Natural' Search Engine Optimization (SEO) is the practice of guiding the design and development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected search key word phrases.
It is common that search engine rankings go up and down all the time. Many webmasters are unsure what they have to do to keep their web sites at the top of the search engine result pages. There are two main factors that influence the rankings of your web pages. This typically includes:
1. On Page Optimization
2. Off Page Optimization
What is on page Optimization?
The term On Page Optimization refers to just that: optimization that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page. This is all done directly on the .html ‘file’ or ‘page’ which is the reason for the name On Page Optimization.
(OR)
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density, etc.
